Updated 16 September 2026 · 7 min read
Most enquiries are decided by photographs before a single word of the description is read. The aim is not to make a property look like somewhere else; it is to let someone understand the space quickly and want to see it in person.
Shoot in the right light, not the brightest light
Photograph interiors on a bright but overcast day, or an hour or two either side of midday, so windows are not blown out. Turn on the lamps, turn off the overhead fluorescent, and open every curtain and blind. For the exterior, shoot when the sun is behind you and the front of the building is lit.
One room, three frames
- A corner shot from doorway height showing two walls, which reads as the whole room.
- A feature shot — the fireplace, the window seat, the island — that gives the room character.
- A view out of the window if there is anything worth seeing.
Tidy is not the same as empty
- Clear worktops and windowsills, but leave a plant, a bowl or a stack of books so rooms read as habitable.
- Remove bins, drying racks, pet bowls, chargers and toiletries.
- Close toilet lids, straighten bedding, square up chairs.
- Hide cables. Cables are the single most common giveaway of a rushed shoot.
Keep verticals vertical
Hold the camera at chest height and level. Sloping door frames make a room look unstable and small. If your phone has a grid or level indicator, use it.
Be honest — it is also the law
Order matters
Lead with the strongest exterior or main living space, then follow a logical walk-through: living space, kitchen, bedrooms, bathrooms, garden. Finish with the floorplan and EPC. On PointClickView you can drag photographs into order, and add a floorplan and EPC as separate attachments.