Writing a property description that works

A good description answers questions rather than making claims. If a reader finishes it knowing what the property is, where it is and what it would be like to live there, it has done its job.

A structure that works

1. One sentence of plain summary: type, bedrooms, area, standout feature.
2. The layout, room by room, in walking order, with approximate dimensions where you have them.
3. Outside space, parking and storage.
4. Practical facts: tenure or tenancy terms, council tax band, energy rating, heating type, service charge if any.
5. Location specifics — named stations with journey times, named schools, the actual high street.
6. What happens next, and how to reach you.

Include the facts people filter and ask on

• Council tax band and energy rating.
• For sale: tenure, and for leasehold the years remaining, ground rent and service charge.
• To rent: rent pcm, deposit, minimum tenancy, availability date, furnishing, and whether pets or sharers are considered.
• Broadband and mobile coverage if it is a selling point.
• Anything unusual you would rather disclose now than explain later — a shared access, a flying freehold, a solar lease.

Retire the empty phrases

'Deceptively spacious', 'must be seen', 'stunning', 'unique opportunity' and 'in need of some modernisation' tell a reader nothing. Replace each with the fact behind it: 'the sitting room is 5.1m x 3.8m', or 'the kitchen and bathroom date from the 1990s and are serviceable but original'.

Be specific about location without giving away security

You can name the neighbourhood, the station and the schools while choosing not to publish the exact house number. PointClickView lets you hide the exact address and show an approximate location instead, which many private sellers and landlords prefer.